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A single smart oil well may generate up to 10 terabytes of data daily. With the standard O&G technology architecture comprising an ETL (extract, translate and load) module coupled with a MDM (Master Data Management) system, a data warehouse, and an analytics tool, such vast quantities often remain under-analyzed for insights. In an article published in Oil Asia, Tarun Kant, Technology Solutions Leader – Engineering Software, Quest Global, discusses about why the oil & gas industry is mining data.